Le Service d’information spécialisé sur le tabac et la santé

(specialized information service on tobacco and health)

Supported by the Foundation from 2005 to 2007

CigaretteThe media play a major role in distributing information on the use of tobacco. It is therefore important that journalists have access to accurate, up-to-date information if they are to inform the general public and decision-makers on issues related to the reduction of tobacco use.

To meet this need, the Coalition Québécoise pour le contrôle du tabac1 and the Conseil québécois sur le tabac et la santé2 decided to set up the Service d'information spécialisé sur le tabac et la santé to inform the media and provide training on smoking prevention.

In 2005, when the Foundation was approached by the two organizations, its mission was to support efforts to develop and improve physical, psychological, spiritual and social health by preventing poverty and disease, focusing primarily on children and their parents.

Since it was looking for ways to actively promote healthy lifestyle habits and a preventive approach to maintaining health, particularly with respect to tobacco use, the Foundation decided to provide funding to launch the project.

The objectives of the Service d'information spécialisé sur le tabac et la santé were to:

  • work with electronic, print and Internet media in order to increase their awareness of the various issues involved in the fight to reduce smoking
  • respond to the communication strategies of tobacco companies by analyzing their actions and positions
  • bring new facts on tobacco use to the attention of the media (recent studies, new perspectives, etc.)
  • increase and highlight positive media coverage of the fight against smoking with respect to public health throughout Quebec, particularly outside of large urban centres.

The project was twofold:

  1. Set up a media watch, analyze content, and ensure provincial, regional and local distribution, as well as develop a database for press coverage
  2. Organize workshops and produce training documents to help public health practitioners throughout Quebec develop skills in dealing with the media.

During the two years between 2005 and 2007, tools like those set up by the Service helped to raise public awareness in Quebec of the issues surrounding tobacco use.


1 The mandate of the Coalition Québécoise pour le contrôle du tabac is to raise the necessary support for the adoption of legislative and fiscal measures to reduce tobacco use.

2 The mission of the Conseil québécois sur le tabac et la santé is to work to improve the health of the population of Quebec by reducing tobacco use through activities aimed at raising awareness, preventing tobacco use, helping people stop smoking, and exerting political pressure.

We believe

"We believe" is a short video that uses images to illustrate our constantly renewed desire to prevent poverty for the good of future generations in Quebec.


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