The Foundation launches the second phase of its Help them campaign

The new campaign publicity continues to underline the crucial role that parents have to play in the development of their children from birth to age 3. The campaign slogan Your child is your most important audience invites parents to visit the microsite for advice and tips. This initiative is supported by many organizations and advocates working in the area of early childhood, as well as by several media partners throughout Quebec.

Help Them

We believe

"We believe" is a short video that uses images to illustrate our constantly renewed desire to prevent poverty for the good of future generations in Quebec.


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